I wanted to wait to post this until the new logo was live on their site, but I've just learned that A Chance for Bliss is in dire need of funds, so I think now is a good time to post! They need to raise $60K by the end of November '09 or there's a good chance they could lose the ranch. This can't be allowed to happen!!! The animals that live there are supposed to be there until their last days and finding new homes for them would be extremely difficult. Not only because the critters are special needs/seniors but because most of the other sanctuaries and rescues in the area are full and/or strapped for cash too. If you can donate any amount, it would be greatly appreciated - the button below will take you ACB's web site where you can donate via PayPal. If you can't donate, please spread the word. I've set up a summary web page - you can forward the link to your friends - thank you.

Ok, now on to the fun stuff:

My friends at A Chance for Bliss (ACB) animal sanctuary approached me about a logo design and I was happy to take it on. They wanted something that represented them better than the existing logo - a paw print in a horseshoe.

As Deanna (she and Woody are the founders of ACB) pointed out, none of their rescued horses even have shoes, so that logo was outdated. The purple color and font were the only things that needed to be part of the new logo.
Now I'm going to share the logo creation process with you. Deanna sent me some photos of a few of their critters and threw out some ideas. She wanted something that reflected their residents - senior and special needs horses, small dogs (Boston terriers especially) and some other critters. She sent photos of a very senior horse and a gimpy Boston terrier (who held his injured paw up).


I looked at the photos and thought about how to convey compassion and comfort. The gimpy paw really didn't look sad to me, it looked like the dog was reaching out, the way any dog does when it's offering its paw for a shake. So I knew a Boston with paw up had to be part of the logo.
Next was the issue of the senior horse, I knew that trying to draw a senior horse probably wouldn't work because what is obviously a senior horse in a photo might just look like a badly drawn horse in a logo. Then my thinking went to a silhouette logo of a Boston terrier and horse under a protective tree, but the proportions wouldn't work - the dog would be just a speck.
More thinking and pondering lead me to a heart with silhouettes over it. I didn't want a lot of detail (even though I am a detail freak) - so I opted against full-on line drawings. The logo had to be clean and reproduce-able at various sizes. I decided some white would work well, especially since Boston terriers are so very black and white!
A horse head, paw-up Boston and a space on the left for text became my plan. I made a thumbnail pencil sketch of that, not much bigger than 2" x 2". I thought I'd saved it, but can't find it. I showed that little sketch to Deanna and Woody - we discussed it and decided to add a goat. They have a few goats at ACB along with pot-bellied pigs, chickens and geese, so we thought including a goat would represent all the other types of critters. And a goat would be an easily recognizable silhouette. I had taken tracing paper with me when I showed them the first thumbnail, so I traced over that and added a goat. Can't find that sketch either - sorry!
With that draft approved, I browsed ACB's photo album for reference photos. I wanted to put their animals in the logo if at all possible. At this point, I turned to my oh-so-useful computer and CorelDraw to make a mock up with the photos.
I created the heart shape, cropped the photos and arranged them around the heart. I was able to use their critters, although in the end, the goat doesn't look much like their William (we decided the silhouette would need horns). The horse is pony boy Handsome and the dog is Sunshine.

Then I showed the photo mock up to Deanna and Woody for approval. With the "ok" on that, I printed it out at 8" wide and traced over the components with good ol' tracing paper and a pencil. Next, I scanned the pencil drawing and converted it to a black & white image, cleaning it up, making it solid and filling in the horse's neck.


This is the draft with the black & white image.

When the above version was approved, I went to work vectorizing the critters so the logo would be clean, crisp and scale-able. The only thing that really changed from my pencil drawing was the goat. Once I saw it in black and white, I realized the goat was too solid, so I checked reference photos I had of other goats and added the white muzzle and facial stripe. The back edge of the horse's mane is a bit different, mainly because it's time consuming to convert all those wisps into vector shapes, so I simplified. And as it turned out, I like the way the mane wisps mimic the goat's horns.
In addition to the final logo shown at the top, I created a version without text for use in cases where the text might need to be isolated. I replaced the text with a small white version of the big purple heart.

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